What's Included?
Online Training Video
Interactive Customer Journey Worksheet
90-Minute Virtual Strategy Session
Lifetime Access
Who's It For?
Founders and teams building a brand that stands for something
Coaches and creators needing clarity before scaling
Startups preparing for launch or a visual rebrand
Business owners tired of blending in and ready to lead
The Outcome?
✔ A fully formed Brand Identity Narrative
✔ Core messaging and voice that feels real and relatable
✔ A character-driven brand story that builds trust and loyalty
Course Overview
Customer Edition
In this second edition, you’ll craft your brand’s identity from the inside out—defining your mission, values, voice, and positioning— while establishing a clear distinction between you and your competitors. It’s how you become more than just a business… and start becoming a brand with purpose, presence, and power.
Building A Brand Backstory
Part II: Founder's Edition
This edition helps you uncover the emotional journey your audience is on—before they ever meet your brand. You’ll map their pain points, desires, and transformation using the Brand Backstory framework, so you can position your offer as the breakthrough they’ve been waiting for.


Building A Brand Backstory
Building A Brand Backstory
Building A Brand Backstory
Part II: Founder's Edition
Part II: Founder's Edition

Course Overview
Course Overview
Course Overview
In this second edition, you’ll craft your brand’s identity from the inside out—defining your mission, values, voice, and positioning— while establishing a clear distinction between you and your competitors. It’s how you become more than just a business… and start becoming a brand with purpose, presence, and power.
In this second edition, you’ll craft your brand’s identity from the inside out—defining your mission, values, voice, and positioning— while establishing a clear distinction between you and your competitors. It’s how you become more than just a business… and start becoming a brand with purpose, presence, and power.
What's Included?
What's Included?
Online Training Video
Interactive Customer Journey Worksheet
90-Minute Virtual Strategy Session
Lifetime Access
Online Training Video
Interactive Customer Journey Worksheet
90-Minute Virtual Strategy Session
Lifetime Access
Who's It For?
Who's It For?
Founders and teams building a brand that stands for something
Coaches and creators needing clarity before scaling
Startups preparing for launch or a visual rebrand
Business owners tired of blending in and ready to lead
Founders and teams building a brand that stands for something
Coaches and creators needing clarity before scaling
Startups preparing for launch or a visual rebrand
Business owners tired of blending in and ready to lead
The Outcome?
The Outcome?
✔ A fully formed Brand Identity Narrative
✔ Core messaging and voice that feels real and relatable
✔ A character-driven brand story that builds trust and loyalty
✔ A fully formed Brand Identity Narrative
✔ Core messaging and voice that feels real and relatable
✔ A character-driven brand story that builds trust and loyalty
✔ A fully formed Brand Identity Narrative
✔ Core messaging and voice that feels real and relatable
✔ A character-driven brand story that builds trust and loyalty
Created by BeUnlimited University
Created by BeUnlimited University
Created by BeUnlimited University