adaptable

ed

Custom Brand Identity Package

• Primary icon is a combination of a paperclip and an apple, both familiar symbols associated with school and office supplies
• The paperclip extends, forming an 'A' and the apple is carved into an 'e' in reference to the first initials of 'Adaptable Ed'
• The 'A' is uppercase while the 'e' is lowercase, a nod to element identifiers on The Periodic Table
• The 'e' at the end of 'Adaptable' is tilted like that of the primary icon to represent the concept of standing out from the norm

Education, E-commerce

The client is an admirable educator who focused on children who required special needs learning tools. The goal here was to create both normalizing and fantastical imagery that would excite and encourage families to adopt these teaching methods in pursuit of inspiring young students to reach their full potential.

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