BEAL

FINANCIAL

GROUP

Investing, Wealth Management, Insurance

The client has very charismatic leadership qualities and is extremely hard-working, so it was exciting to incorporate his love for comic book superheroes into design concepts that would visually and tonally shake-up a historically stale finance industry. The result has proven to contribute to the rapid growth of enthusiastic wealth management agents nationwide.

PROJECTS:

Brand Strategy, Custom Brand Identity Package, Custom UI/UX Web Design, Promo Templates, Copywriting, Slogan/Tag Generation

INDUSTRY:

DESIGN ELEMENTS:

• 'B' is enclosed within an abstract interpretation of a dollar bill, building off the theme of the company's role in the financial industry
• 'B' primary icon and boldness of custom typeface is inspired by famed comic book action text from the 80's and 90's
• Color palette is a deliberate merging of a soothing blue to inspire trust and an electrifying yellow to provoke a feeling of excitement in an otherwise stoic industry
• Word mark abstraction is angular to signify movement, mirroring the assertiveness of the client as well as the rapid growth of his company expansion
• Secondary icon is a hand pointing back at the viewer, hinting a 'hero' call-to-action
• Web copy is themed to appeal to superhero recruitment ideologies
• Custom website has a unique dual navigational bar to signify the alter-ego persona

CASE STUDY NOTES:

Https://BealFinancialGroup.com

WEBSITE:

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