VINO DE COLOUR

Brand Strategy, Custom Brand Identity Package, Custom UI/UX Web Design, Slogan/Tag Generation

• Primary icon is the shape of a wine bottle
• Bottle cork atop primary icon with liquid pouring beneath
• Stem of a grape underlining the word mark
• Color palette represents a harmonic contrast between sugary red wines and golden white wines
• Custom font for 'Vino' is bulbous and organic to symbolize the hot glass-blowing process used to forge fine molten glassware
• 'De Colour' font is typeface originated in France, home of some of the most potent wines served to an enriched culture of wine connoisseurs
• When primary icon is flipped horizontally, the graphic becomes a 'W' which is the first initial of 'Wine'
• Showcase demonstrates the contrast and use cases for enthusiasts to enjoy wine during the daytime or evening

Wine Connoisseur, Hosting

Client expressed the importance of highlighting the absence of cultural representation within the wine community, as well as educating aspiring members on the many nuances of the fermentation process. In order to stimulate the growth and participation of like-minded advocates, it proved beneficial to display how wine can be integrated into one's daily lifestyle whether day or night, while inspiring a new wave of potential white label bottle-branders.

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