CW

COURIERS

Brand Strategy, Custom Brand Identity Package, Slogan/Tag Generation

• Primary icon is a bird, representing swiftness
• Bird is shaped like a 'W' with a 'C' in place of the eye to create a visual queue for 'CW'
• Left wing of the bird is a checkmark to symbolize that all items in your package are accounted for, and that this new company has checked off every box in terms of professionalism and quality of service
• Stationery materials feature an elongated arrow graphic that displays direction movement often shown on GPS location devices
• The slogan 'Something New Has Arrived' has a dual meaning, referencing both a new package in the mail and a new shipping provider

Postal Delivery, Logistics

The client was ambitious enough to take on the likes of marketplace strongholds such as FedEx and USPD, so it was an privilege to help promote an alternative shipping method for their customers. Providing a competitive advantage, while challenging, became the primary focus throughout the ad copy.

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