GYM BUDDY

Brand Strategy, Business Planning, Custom Brand Identity Package, Secured Funding, UI/UX App Re-Development, Brokered & Spearheaded Negotiations with Vendors, Social Media Ad Promos

Fitness, Tech

After an extensive amount of diligence rebranding and reconstructing a spiraling fitness app, the client made BeUnlimited a partner after finally absolving the company. Once the groundwork had been laid on a newly subscription-based model, the app not only made it back to market, it also gained traction by offering both fitness trainers and meal-prep companies a more intuitive way to operate their businesses directly on the platform.

INDUSTRY:

PROJECTS:

• Primary icon features both the 'G' and the 'B' merging with one another, representing the most basic function of the app: Connecting gym members with a buddy in order to achieve their fitness goals
• Brand colors interchangeable to include the sensibilities of both men and women in the fitness community
• Letters in the monogram are split to signify the process of cutting weight and/or toxins from the body

CASE STUDY NOTES:

DESIGN ELEMENTS: