BLCK BRW

COFFEE

Brand Strategy, Package Design, Custom Brand Identity

• Modeled after Nefertiti of Egypt
• Industrial coffee maker serves as the icon's signature headdress
• Eyes are a pair of coffee beans within the 'face' of a brew cup
• Color palette symbolizes royalty and esteemed quality

Coffee, E-commerce

Boasting Starbucks as its target competitor, a former barista wanted a brand that would speak to the African-American demographic, while providing an ambiance reflective of minority influences in pop culture. Needless to say, an icon that would prove worthy of rivaling the mermaid embedded into our morning subconscious was the first step of instilling confidence moving forward.

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